Westlake
When it comes to housing and infrastructure, no one develops more quality products in more parts of the building process than Westlake. And as a global manufacturer and supplier of materials and innovative products, their commitment to developing the building blocks of quality is what sets them apart. With that in mind, we set out to remind their customers that if they’re looking to build communities that enhance the lives of the people within them, there’s only one manufacturer that truly believes Every Piece Matters.
XPO
With coverage in 99% of U.S. zip codes, over 35 years of experience, and a reputation for on-time, damage-free deliveries, XPO is a leader in less-than-truckload freight transportation. Following the appointment of a new CEO, a refreshed brand, and a recent spin-off announcement, we helped XPO remind business decision-makers that when it comes to freight services, they shouldn’t settle for anything less than a world-class LTL experience.
Akamai
As a leader in cloud computing, security, and content delivery services, Akamai is the platform behind some of the world’s most celebrated brands. But understanding how the technology works, and more importantly, how it can benefit your business isn’t always straightforward. To help simplify some of their most complex concepts we utilized sports metaphors to make its features, services, and benefits more relatable—helping businesses of all types clearly envision how Akamai can give them a competitive edge.
LEGO Education
While everyone knows LEGO, very few people are familiar with their sub brand: LEGO Education. Tasked with growing the brand, we had the opportunity to pivot from the real-world demo approach they’d taken in the past and push the brand in a direction that better reflected the creativity and imagination that LEGO is known for. To do that, we created a character that could not only showcase their powerful products, but also inspire students and educators along the way.